Brands Like Glossier: Minimal Makeup and Skincare to Try in 2026
By Entrashop Editors · Last updated
Quick answer: For a more polished take, Merit and Westman Atelier. For glow, Saie, Summer Fridays and Rhode. For sensitive skin, Tower 28. For skin tints and concealer, ILIA and Kosas. For blush, Rare Beauty.
At a glance
| Brand | Best for | Price tier (Entrashop) | Good to know | Official site |
|---|---|---|---|---|
| Glossier | Everyday skin-first makeup | $ | Quick, skin-first everyday makeup. | Visit |
| MERIT | Polished minimal makeup | $$ | A minimal, five-minute makeup routine. | Visit |
| Saie | Glowy everyday makeup | $$ | Dewy, low-effort everyday makeup. | Visit |
The brands
Glossier
Best for Everyday skin-first makeup
Easy, wearable makeup and skincare with a fresh, skin-first look. The kind of routine that takes five minutes.
Visit official site (opens in a new tab)MERIT
Best for Polished minimal makeup
A short lineup of makeup that does a lot with a little. Easy picks for a five-minute face.
Visit official site (opens in a new tab)Saie
Best for Glowy everyday makeup
Dewy, easy makeup that's hard to get wrong. The blush and glow products are a nice starting point.
Visit official site (opens in a new tab)Tower 28
Best for Sensitive-skin makeup
Fun, colorful makeup made with sensitive skin in mind. Prices are friendly, too.
Visit official site
The 'grown-up Glossier': Merit and Westman Atelier
Reddit users often describe Merit as a more polished, older-sister version of Glossier's minimal look. Westman Atelier offers a luxury take on the same skin-first idea.
Dewy, glowy skin: Saie, Summer Fridays and Rhode
If Futuredew and a glowy finish are your thing, Saie's glow-focused makeup, Summer Fridays' skincare and lip products, and Rhode's barrier-care skincare and lip products are frequent picks among Glossier fans.
Sensitive skin: Tower 28
Tower 28 designs its makeup with sensitive skin in mind and comes up again and again in Reddit threads about Glossier alternatives.
Skin tints and concealer: ILIA and Kosas
ILIA is known for its skin tint and mascara, while Kosas offers skincare-infused makeup including concealer.
Easy sticks and multi-use: Milk Makeup
Milk Makeup's stick formulas make quick, low-effort routines easy, a good match for anyone who loves Glossier's simplicity.
Blush lovers: Rare Beauty, Saie and Merit
Fans of Cloud Paint often look at Rare Beauty's blush, Saie's blush and Merit's blush for a similar soft, natural flush.
Glossier product to closest alternative
Cloud Paint fans can explore blush from Rare Beauty, Saie and Merit. For Futuredew-style glow, look at Saie and Summer Fridays. Balm Dotcom fans can try Summer Fridays and Rhode lip products. For skin-tint routines, ILIA and Kosas. See each official site for current product names and shades.
How we picked
Entrashop editors chose brands that Glossier fans most often recommend in public Reddit discussions and matched them to our hand-picked store pages and each brand's own descriptions. We did not test these products.
How to choose a Glossier alternative
Think about the products you reach for most. If your routine is built around skin tint, concealer and brow gel, focus on brands known for complexion and brows. If you love a dewy, glowy finish, look for glow-focused products. If you have sensitive skin, look for brands that design with sensitive skin in mind and check each ingredient list. Shade ranges, finishes and formulas differ from brand to brand, so use each official site's shade finder and product descriptions, and look for sample sizes or mini kits when you want to try a new brand without committing to full sizes.
Building a minimal routine
A minimal makeup routine usually comes down to a few steps: skin prep, a light complexion product, a cream blush, brows and a lip balm or tint. The brands in this guide cover all of these steps, so you can mix and match, for example a skin tint from one brand with a blush from another.
FAQ
What brands are similar to Glossier?
Merit, Saie, Tower 28, Kosas, ILIA, Rhode, Milk Makeup, Rare Beauty, Westman Atelier and Summer Fridays are the brands Glossier fans mention most often.
What is a good alternative to Glossier Cloud Paint?
Glossier fans often reach for blush from Rare Beauty, Saie or Merit.
What brand is like Glossier for sensitive skin?
Tower 28 designs its makeup for sensitive skin and is a frequent pick among Glossier fans.
Is Merit like Glossier?
Many Reddit users describe Merit as a more polished, grown-up take on Glossier's minimal look.
Sources
- https://www.reddit.com/r/glossier/comments/187lkay/similar_brands_to_glossier_that_you_love/
- https://www.reddit.com/r/glossier/comments/1rwu0ek/glossier_alternatives/
- https://www.reddit.com/r/glossier/comments/1qa3kid/any_other_brands_u_guys_like/
- https://www.reddit.com/r/muacjdiscussion/comments/q2thta/